The goal of effective marketing is to target potential consumers. Dr. Amit Bhattacharjee, a professor of marketing at Dartmouth’s Tuck School of Business, discusses the unintended consequences of a marketing plan that is too effective. Dr. Amit Bhattacharjee is a Visiting Assistant Professor in the Marketing group at the Tuck School of Business at Dartmouth […]
The Academic Minute
Amit Bhattacharjee, Dartmouth College – Marketing BackfireAmit Bhattacharjee, Dartmouth College – Marketing Backfire
Amit Bhattacharjee, Dartmouth College – Marketing BackfireAmit Bhattacharjee, Dartmouth College – Marketing Backfire
The goal of effective marketing is to target potential consumers. Dr. Amit Bhattacharjee, a professor of marketing at Dartmouth’s Tuck School of Business, discusses the unintended consequences of a marketing plan that is too effective. Dr. Amit Bha
The Academic Minute
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