Who should speak for a global company during troubled times? Daniel Laufer, associate professor of marketing at Victoria University, says the answer may differ depending on geography. Dr Daniel Laufer, PhD, MBA (The University of Texas at Austin, USA), is an Associate Professor of Marketing at Victoria University of Wellington in New Zealand, and a […]
The Academic Minute
Daniel Laufer, Victoria University – Should CEOs of Multinationals Be Spokespersons During a Global CrisisDaniel Laufer, Victoria University – Should CEOs of Multinationals Be Spokespersons During a Global Crisis
Daniel Laufer, Victoria University – Should CEOs of Multinationals Be Spokespersons During a Global CrisisDaniel Laufer, Victoria University – Should CEOs of Multinationals Be Spokespersons During a Global Crisis
Who should speak for a global company during troubled times? Daniel Laufer, associate professor of marketing at Victoria University, says the answer may differ depending on geography. Dr Daniel Laufer, PhD, MBA (The University of Texas at Austin, USA), i
The Academic Minute
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