We’ve all received a bad gift or two in our time. Deborah Y. Cohn, associate professor of marketing at the New York Institute of Technology, breaks down why someone would give without an aim to please the recipient. Deborah Y. Cohn’s research topics include diffusion of innovation theory, green marketing strategy, consumer perceptions, and consumer […]
The Academic Minute
Deborah Y. Cohn, New York Institute of Technology – Bad Gift GivingDeborah Y. Cohn, New York Institute of Technology – Bad Gift Giving
Deborah Y. Cohn, New York Institute of Technology – Bad Gift GivingDeborah Y. Cohn, New York Institute of Technology – Bad Gift Giving
We’ve all received a bad gift or two in our time. Deborah Y. Cohn, associate professor of marketing at the New York Institute of Technology, breaks down why someone would give without an aim to please the recipient. Deborah Y. Cohn’s research topics incl
The Academic Minute
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