Joe Cobbs, Northern Kentucky University – The Rage and Riches of RivalryJoe Cobbs, Northern Kentucky University – The Rage and Riches of Rivalry

Rivalries are important for the business of sports. Joe Cobbs, professor of sports business and event management at Northern Kentucky University, determines why some teams bring out fans’ passion, but others do not. Dr. Cobbs studies interorganizational collaboration and competition in major spectator sports. His research focused on corporate sponsorship in Formula One (F1) racing […]