Kaitlin Woolley, Cornell University – Highlighting Short-Term Costs Reduces Unhealthy BehaviorKaitlin Woolley, Cornell University – Highlighting Short-Term Costs Reduces Unhealthy Behavior

How do we stop our unhealthy behaviors? Kaitlin Woolley, associate professor of marketing at the SC Johnson College of business at Cornell University, looks short-term to help us out. Kaitlin Woolley is an Associate Professor of Marketing at the SC Johnson College of Business at Cornell University. She studies the psychological processes underlying consumer motivation […]