Ads that use storytelling can be the most persuasive in getting you to pony up your dollars. Lu Zheng, Assistant Professor in the Department of Advertising, College of Journalism and Communications at the University of Florida, examines one’s psychological transportation in advergaming. Dr. Lu Zheng is an Assistant Professor of Advertising at the University of […]
The Academic Minute
Lu Zheng, University of Florida – Narrative AdvertisingLu Zheng, University of Florida – Narrative Advertising
Lu Zheng, University of Florida – Narrative AdvertisingLu Zheng, University of Florida – Narrative Advertising
Ads that use storytelling can be the most persuasive in getting you to pony up your dollars. Lu Zheng, Assistant Professor in the Department of Advertising, College of Journalism and Communications at the University of Florida, examines one’s psychologic
The Academic Minute
Astronomy to Zoology
Astronomy to ZoologyRecent Episodes
