Matt Lapierre, UNC Wilmington – Marketing to KidsMatt Lapierre, UNC Wilmington – Marketing to Kids

There’s a wide array of kid’s products and videos claiming to be educational. Matt Lapierre, assistant professor of communications at the University of North Carolina Wilmington, examines the effectiveness of marketing in spite of the lack of observable results. Matt Lapierre is an assistant professor of communication studies at the University of North Carolina Wilmington. […]