Pankhuri Malhotra, University of Oklahoma – Finding Brand Alliances among Seemingly Unrelated PartnersPankhuri Malhotra, University of Oklahoma – Finding Brand Alliances among Seemingly Unrelated Partners

What are those two doing together? Pankhuri Malhotra, assistant professor of marketing at the University of Oklahoma, applies this question to brands. Dr. Pankhuri is a computational social scientist with an interest in graph-based methods for improving and scaling marketing research. Her current research applies combined methods from marketing, network and data science for mining […]