The Academic Minute
The Academic Minute
Pierre McDonagh, University of Bath – Electric CarsPierre McDonagh, University of Bath – Electric Cars
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Pierre McDonagh, University of Bath – Electric CarsPierre McDonagh, University of Bath – Electric Cars

The electric car has yet to hit the mainstream. Pierre McDonagh, professor of marketing at the University of Bath, delves into the steps to get electric vehicles in more driveways. Pierre’s research primarily focuses on the (im)possibility of sustainabil

The electric car has yet to hit the mainstream. Pierre McDonagh, professor of marketing at the University of Bath, delves into the steps to get electric vehicles in more driveways. Pierre’s research primarily focuses on the (im)possibility of sustainability within the prevailing order and oppositional counter culture. He has published widely on the interactions among […]

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