Sam Maglio, University of Toronto Scarborough – The Effect of NamesSam Maglio, University of Toronto Scarborough – The Effect of Names

Names, specifically how names sound, have great influence over their perception. Sam Maglio, assistant professor of marketing at the University of Toronto Scarborough, is studying this concept to better understand how/why we perceive things as we do. Sam Maglio is an Assistant Professor of Marketing in the Department of Management at the University of Toronto […]