Changing a person’s attitude on a subject can be tricky. Aviva Philipp-Muller, assistant professor of marketing at the Beedie School of Business at Simon Fraser University, explains how to do it. Aviva Philipp-Muller is an Assistant Professor of Marketing at the Beedie School of Business at Simon Fraser University. Dr. Philipp-Muller’s research investigates attitude strength, […]
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