The Academic Minute
The Academic Minute
Chun Zhang, University of Dayton – How a Company Can Reduce Brand HateChun Zhang, University of Dayton – How a Company Can Reduce Brand Hate
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Chun Zhang, University of Dayton – How a Company Can Reduce Brand HateChun Zhang, University of Dayton – How a Company Can Reduce Brand Hate

Everyone has a brand they don’t like for one reason or another. Chun Zhang, assistant professor of marketing at the University of Dayton, explores why and what companies can do about it. Chun Zhang is an assistant professor of marketing at the University

Everyone has a brand they don’t like for one reason or another. Chun Zhang, assistant professor of marketing at the University of Dayton, explores why and what companies can do about it. Chun Zhang is an assistant professor of marketing at the University of Dayton. She holds a Ph.D. from Concordia University. Her research interests […]

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