Everyone has a brand they don’t like for one reason or another. Chun Zhang, assistant professor of marketing at the University of Dayton, explores why and what companies can do about it. Chun Zhang is an assistant professor of marketing at the University of Dayton. She holds a Ph.D. from Concordia University. Her research interests […]
Chun Zhang, University of Dayton – How a Company Can Reduce Brand HateChun Zhang, University of Dayton – How a Company Can Reduce Brand Hate
Everyone has a brand they don’t like for one reason or another. Chun Zhang, assistant professor of marketing at the University of Dayton, explores why and what companies can do about it. Chun Zhang is an assistant professor of marketing at the University
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